VIBE brand identity and ideology

The magazine 'Vibe' is based on urban style of music such as R&B, rap and hip hop. Vibe is all about allowing an individual express themselves and helping them feel confident with in. This is often expressed by being presented in a bold, courageous way with the choice of layout, pictures and colour choices. In the Screenshot the images reinforce dominant ideology that urban artists are black. On the front covers there is only two white woman (on the bottom row) and only one white man featured a couple of ties (Eminem). In my opinion, I would suggest that the target audience is is for younger adults ranged between 18-28. This is because the magazine can sometimes have quite explicit photos on the cover and the coverlids can sometimes connotate that Vibe is not for the younger generation.